Have you heard about the Milano Wine Week? It was the first edition and it has been a great success! Milan was the wine capital for one whole week with a lot of events, from tastings to speeches. Bottiglie Aperte 2018 was the opening event on 7 and 8 October. Do you remember my last experience of Bottiglie Aperte? There are always some interesting wines here from small to big producers. This is the reason why this was my 3rd visit. Now I want to share my impressions and the new wine discoveries with you. Are you ready? Let's start!
Have you ever heard of the Only Wine Festival? It's a fair for small and young wine producers. It happened after Vinitaly and in Città di Castello (Umbria). I also took part in the last edition. The Only Wine Festival is a type of wine event which I like, because you can discover some interesting pearls in the wine trade. I'll now give you more details about the event and which new wines impressed me. Are you ready? Let's start!
Have you ever been to the Roero region? I live in Piedmont and think that it's one of the most beautiful wine regions in the world. Here you can find many types of wine. There are 17 DOCG (Denominazione di origine controllata e garantita) - the Italian DOCG are 75 - and a lot of indigenous grapes. It's very hard not to find a wine to your taste. It's also hard to know all the wine regions of Piedmont well, exactly because the ampelographic patrimony is so huge. One of the ones that I knew little is the Roero. During Vinitaly 2018 I visited the stand of Cascina Chicco and three weeks ago took part in a tour of the cellar and the vineyards. You may have seen some pics and video on my Instagram Stories. I want to tell you more about the Roero region and my experience at Cascina Chicco. Are you ready? Let's start!
Nowadays the Millennials effect on the wine trade is one of the trendiest topics. Do you know who the Millennials are? What's their role in the wine trade? The Millennials (also known as Generation Y) is the generation of people born between 1980 and 2000. They're between the Generation X (1960-1980) and the Generation Z (after 2000). Their role is very important because they're the first to use daily the digital technology during adulthood. Then, they can access the social media, blogs, e-commerce, and many others. Their buying behavior is completely different from that of the previous generations. I think that some considerations of their effects on the wine trade are needed. The Millennials can change a traditional sector such as the wine one. I'm part of this generation. This is exactly one of the reasons why I took part in the debate "Millennials Effect: the wine in according to the new #winelovers" organized by Cantina Tollo during Vinitaly 2018. Are you ready? Let's start!
Do you know what a wine influencer does during Vinitaly? There is more and more talk about wine influencers. But, who are they? The term “influencer” means a person who influences other people and their choices. Then a wine influencer is a person who influences people in the wine trade. In my opinion, we are all influencers, some more than others. When you need to find a new restaurant, you ask a friend or a member of your family. That person influences you! People define me as a wine influencer for the large community that believes me. Now, I'll tell you what the days are like for a wine influencer during Vinitaly. More precisely, what Vinitaly 2018 was like for me. Are you ready? Let’s start!