WineryLovers is a community, an agency, a CHANGE.

It was founded in 2016 by Simone Roveda. Nowadays it’s followed by hundreds of thousands of wine(ry) lovers.

The world of wine is an amazing world where you never stop learning!

Have you ever asked how many wines there are in the world? Or how can you combine a specific wine with food?

Whether you are a seasoned sommelier or just beginning to explore the vineyard’s treasures, our platform is your digital cellar door, offering a space to learn, connect, and indulge in the arts of winemaking and wine tasting.

The aim of WineryLovers is to put all the people who love wine in communication. Then they can share their knowledge. This happens in the private wine club. If you are not part of the club, request your free entry now!


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Wine Enthusiast10 Social Media Accounts That Will Help Expand Your Wine Knowledge
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The story behind this handle is pretty straightforward—Simone Roveda started @WineryLovers, a curated Instagram that re-shares the finest wineries, wines and pairings in the world—after discovering his fascination with wine culture while studying computer engineering at Polytechnic University of Milan. In 2016, he decided to switch career gears to digital marketing and made his first post. “It has been a gamble! No one believed in my project,” he says. Over 200,000 followers and four WSET certifications later, Roveda and his page are considered “pioneers for wine digital communication in Italy,” he adds. For the chance to be featured on his grid, share your evening glass (or bottle!) using the hashtag #WineryLovers.
Fortune Italia
Fortune Italia40 Under 40 Wine Industry Leader - Simone Roveda
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Born in Novara, Piedmont, in 1988, Simone Roveda graduated in computer engineering from Politecnico di Milano and during his studies became passionate about the world of wine. He decided to make a profession out of it, realising the potential of digital marketing, and in January 2016, while still completing his studies, he founded WineryLovers: an ecosystem made up of an in-depth website, an Instagram account (now over 207,000 followers) and, above all, a community that feeds off interactions.
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WineryLovers is an Instagram page with over 200 thousand followers, founded in early 2016 by Simone Roveda. The main objective of WineryLovers is to create a community that involves all wine lovers and those who work closely with the world of wine, to promote knowledge and exchange opinions. We interviewed founder Simone Roveda to find out how social media can influence and raise awareness of the world of wine.

WineryLovers is not just a website or an account on social media, but a wine digital portal.

Here you will find information that you probably don’t know yet. The main feature of wine is that you can dare and experiment.

Every communication channel of WineryLovers has a specific purpose.

Starting from Instagram, it’s perfect to share the most emotional pictures from people who tag #winerylovers. On the website, you can find articles about knowledge of wine or reviews of wine events.

Pinterest is dedicated to discovering and bookmarking wine ideas. LinkedIn is the most b2b social medium with news from all around the world. YouTube for the wine experiences and destinations. Facebook is the perfect mix of all the mentioned channels.

Let’s journey through the velvety notes, the nuanced bouquets, and the rich traditions that make wine not just a drink, but a cultural experience.


Subscribe to the newsletter, if you don’t want to miss any important news. You’ll immediately receive a free bonus: the Wine Dictionary 2.0. It has more than 200 wine terms, which will induce you into the world of wine.


Founder of WineryLovers, web marketing strategist and wine traveller. Simone graduated in Engineering of Computing Systems at Politecnico di Milano. During his studies, he developed a passion for the world of wine and decided to make it his profession. 


Perseverance, dynamism and curiosity have always distinguished him. Simone passed the WSET Level 4 Diploma in Wines at the WSET School London.


Digital consultant, communicator, contributor for some wine magazines, judge for wine competitions, speaker and wine educator. Considered one of the pioneers for wine digital communication in Italy. Awarded Fortune Under 40 Wine.