Nowadays the Millennials effect on the wine trade is one of the trendiest topics. Do you know who the Millennials are? What's their role in the wine trade? The Millennials (also known as Generation Y) is the generation of people born between 1980 and 2000. They're between the Generation X (1960-1980) and the Generation Z (after 2000). Their role is very important because they're the first to use daily the digital technology during adulthood. Then, they can access the social media, blogs, e-commerce, and many others. Their buying behavior is completely different from that of the previous generations. I think that some considerations of their effects on the wine trade are needed. The Millennials can change a traditional sector such as the wine one. I'm part of this generation. This is exactly one of the reasons why I took part in the debate "Millennials Effect: the wine in according to the new #winelovers" organized by Cantina Tollo during Vinitaly 2018. Are you ready? Let's start!
Are you a blogger or an influencer? Do you work in the wine, food or restaurant trade? Then you absolutely must not miss the Cibiamoci Festival! After attending some events with a lot of wine tastings, such as ProWein or Vinitaly, it's time to talk about training in the digital and marketing world. Wine has a sensational history! Most people who work in this field prefer the traditional methods of communication. But it's time to upgrade your marketing strategies for the new generation, the Millenials and Generation Z. Now I want to explain to you what Cibiamoci Festival is. Are you ready? Let's start!