Nowadays the Millennials effect on the wine trade is one of the trendiest topics. Do you know who the Millennials are? What's their role in the wine trade? The Millennials (also known as Generation Y) is the generation of people born between 1980 and 2000. They're between the Generation X (1960-1980) and the Generation Z (after 2000). Their role is very important because they're the first to use daily the digital technology during adulthood. Then, they can access the social media, blogs, e-commerce, and many others. Their buying behavior is completely different from that of the previous generations. I think that some considerations of their effects on the wine trade are needed. The Millennials can change a traditional sector such as the wine one. I'm part of this generation. This is exactly one of the reasons why I took part in the debate "Millennials Effect: the wine
Do you know what a wine influencer does during Vinitaly? There is more and more talk about wine influencers. But, who are they? The term “influencer” means a person who influences other people and their choices. Then a wine influencer is a person who influences people in the wine trade. In my opinion, we are all influencers, some more than others. When you need to find a new restaurant, you ask a friend or a member of your family. That person influences you! People define me as a wine influencer for the large community that believes me. Now, I'll tell you what the days are like for a wine influencer during Vinitaly. More precisely, what Vinitaly 2018 was like for me. Are you ready? Let’s start!
Do you remember the last edition of ProWein? ProWein was my first international fair in the wine trade and it impressed me a lot. This year I came back to Düsseldorf and I can confirm my impressions from the last year. If you work in the wine trade, you should take part in ProWein. All the participants are there for one reason: business. And from one meeting to another you can support your wine lover's spirit by tasting the best wines from 64 countries. Yes, you read that right. 64 countries! Now I'll share with you my impressions and which new wines impressed me during my meetings in ProWein 2018. Are you ready? Let's start!
Do you know how Amarone della Valpolicella was born? It's an incredible and accidental story worth knowing. It was 1940 when a winemaker forgot to stop the fermentation of a Recioto barrel. This fact allowed the whole amount of sugar to become alcohol. Then, the result was a dry wine and this is the reason for the name Amarone. Today Amarone della Valpolicella DOC turned 50. And I had to take part in Anteprima Amarone 2014. It was my second event of 2018 after Io Bevo Così. Over the last months I was very busy with studies to become an AIS sommelier. As you already saw on the Instagram Stories, I successfully passed the final exam on 9 February! But back to Anteprima Amarone 2014 and my impressions of the event and which wines I preferred. Are you ready? Let's start!
Who loves natural wines? Nowadays a lot of people use this term to indicate three categories: organic, biodynamic and natural wines. But they present several differences! My first event of the new year was Io Bevo Così 2018. It's the perfect summary of these three different philosophies of wines. Do you remember the last edition? This time there were some improvements. Here're more details about Io Bevo Così 2018 and three new interesting discoveries. Are you ready? Let's start!
Do you like Trentino Alto Adige? Have you ever been there? During 2017, I visited this region very often for some wine events and tastings. In October and November in particular, I took part in Autochtona, Ferrari Trento 1995 tasting and Merano WineFestival. Merano WineFestival 2017 was the 26th edition! It's the "winter" appointment for all wine lovers. Every year, this fair gets more and more attention.
Do you know how many indigenous grapes there are in Italy? It's an insane number! There are more than 350 varieties. After Bottiglie Aperte, it's time to talk about another great fair. On 16th and 17th of October, Autochtona 2017 took place in Bolzano. It was my first time at this fair. Autochtona is very special because you can discover some interesting indigenous Italian grapes. Now, I want to give you more details about the event and what my new delightful discoveries were. Are you ready? Let's start!
What's the international capital of fashion? And of wine? The answer is the same: Milan! Bottiglie Aperte 2017 has just ended, as you may have seen on my Instagram Stories. There was a great change compared to the previous edition. Federico Gordini, the founder, wanted to have a more business-like style for his wine event. The workshops were about some interesting topics. Each Masterclass was better than the ones before. Now, I want to share with you my impressions of the event and the significant wine tastings I went to. Are you ready? Let's start!
Have you ever visited Piedmont? Do you know the Monferrato area? Piedmont is a wonderful region in Italy. I’m not saying this just because I live here. All the people who have visited this region have been pleasantly surprised! In Piedmont, you can find plains, hills and mountains. I know, if we also had the sea, the picture would be complete. But to compensate for it, we have the best wines in the whole world. Recently, I took part in a press trip with other bloggers and journalists to discover the "unknown" Monferrato. It's the right destination for all the wine, food, wellness and relaxation lovers. And also a welcome break from writing another tutorial which is very important! Now let me tell you more about my press trip. Are you ready? Let's start!