Nowadays the Millennials effect on the wine trade is one of the trendiest topics. Do you know who the Millennials are? What's their role in the wine trade? The Millennials (also known as Generation Y) is the generation of people born between 1980 and 2000. They're between the Generation X (1960-1980) and the Generation Z (after 2000). Their role is very important because they're the first to use daily the digital technology during adulthood. Then, they can access the social media, blogs, e-commerce, and many others. Their buying behavior is completely different from that of the previous generations. I think that some considerations of their effects on the wine trade are needed. The Millennials can change a traditional sector such as the wine one. I'm part of this generation. This is exactly one of the reasons why I took part in the debate "Millennials Effect: the wine in according to the new #winelovers" organized by Cantina Tollo during Vinitaly 2018. Are you ready? Let's start!
Do you know what a wine influencer does during Vinitaly? There is more and more talk about wine influencers. But, who are they? The term “influencer” means a person who influences other people and their choices. Then a wine influencer is a person who influences people in the wine trade. In my opinion, we are all influencers, some more than others. When you need to find a new restaurant, you ask a friend or a member of your family. That person influences you! People define me as a wine influencer for the large community that believes me. Now, I'll tell you what the days are like for a wine influencer during Vinitaly. More precisely, what Vinitaly 2018 was like for me. Are you ready? Let’s start!
Do you remember the last edition of ProWein? ProWein was my first international fair in the wine trade and it impressed me a lot. This year I came back to Düsseldorf and I can confirm my impressions from the last year. If you work in the wine trade, you should take part in ProWein. All the participants are there for one reason: business. And from one meeting to another you can support your wine lover's spirit by tasting the best wines from 64 countries. Yes, you read that right. 64 countries! Now I'll share with you my impressions and which new wines impressed me during my meetings in ProWein 2018. Are you ready? Let's start!
Do you know how Amarone della Valpolicella was born? It's an incredible and accidental story worth knowing. It was 1940 when a winemaker forgot to stop the fermentation of a Recioto barrel. This fact allowed the whole amount of sugar to become alcohol. Then, the result was a dry wine and this is the reason for the name Amarone. Today Amarone della Valpolicella DOC turned 50. And I had to take part in Anteprima Amarone 2014. It was my second event of 2018 after Io Bevo Così. Over the last months I was very busy with studies to become an AIS sommelier. As you already saw on the Instagram Stories, I successfully passed the final exam on 9 February! But back to Anteprima Amarone 2014 and my impressions of the event and which wines I preferred. Are you ready? Let's start!
Who loves natural wines? Nowadays a lot of people use this term to indicate three categories: organic, biodynamic and natural wines. But they present several differences! My first event of the new year was Io Bevo Così 2018. It's the perfect summary of these three different philosophies of wines. Do you remember the last edition? This time there were some improvements. Here're more details about Io Bevo Così 2018 and three new interesting discoveries. Are you ready? Let's start!